PATRÓN EL ALTO Takes Coachella by Storm: Inside the #PATRÓNDesert Takeover with Taylor Swift, Kerri Colby, Tinashe and More

Over the weekend, PATRÓN EL ALTO took center stage at Coachella Valley with its #PATRÓNDesert takeover, hosting a string of exclusive gatherings and poolside parties. Things kicked off Thursday at the Gallery Desert House, where VIPs mingled over dinner and cocktails alongside familiar faces from Vanderpump Rules, The Bachelor, and more. DJ Millie got the party started with an electrifying set, setting the tone for the weekend ahead.

Friday brought daytime fun at the Gallery Desert House, followed by a lively late-night bash at Desert Nights by TAO Hospitality Group. Saturday was a whirlwind as PATRÓN EL ALTO made its debut at the Neon Carnival, drawing in stars like Taylor Swift, Kerri Colby, Lele Pons, and Amber Rose for a night of dancing under the neon lights. Meanwhile, the festivities continued at Gallery Desert House and Desert Nights.

Adding to the excitement, The Viall Files podcast recorded an exclusive episode featuring Tom Schwartz, offering fans an insider’s look at the #PATRÓNDesert experience. PATRÓN EL ALTO’s presence at Coachella underscored its dedication to creating unforgettable moments, with its exceptional taste and iconic status enhancing the festival atmosphere.

Coachella provided the perfect backdrop for PATRÓN EL ALTO to shine, cementing its status as the go-to tequila for those seeking to elevate their festival experience.

Amber Rose photographed by Angel Montalvo.
Amber Rose photographed by Angel Montalvo.
Austin Millz photographed by Angel Montalvo.
Evan Ross and Busta Rhymes photographed by Angel Montalvo.
Taylor Swift photographed by Angel Montalvo.
Tinashe photographed by Angel Montalvo.
Lele Pons photographed by Angel Montalvo.

Founder and Editor-in-Chief, Contrast Magazine.


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