TIDAL Launches Revamped TIDAL RISING Program to Support Emerging Artists with Direct-Funding and Educational Resources

TIDAL has officially revived its TIDAL RISING program, a campaign designed to provide comprehensive support to emerging musicians. This initiative features tailored promotion, educational resources, and financial aid to help promote new artists and their unique sounds. Since its launch in 2015, TIDAL RISING has been instrumental in providing music enthusiasts with a platform to explore a diverse range of up-and-coming artists. Its efficacy in this regard has been widely acknowledged.

This year, TIDAL RISING will provide more than playlisting and co-created marketing to economically empower artists through direct funding, attendance at the inaugural TIDAL Artist Summit, educational workshops, and masterclasses. TIDAL is the first music streaming platform to provide direct funding to artists with complete creative control over how they use it to support their careers.

The first wave of rising artists to receive support includes Alex Vaughn, Baby Storme, Cheekface, Reuben Vincent, Sunny War, and more. Alumni of TIDAL RISING include 21 Savage, Chloe x Halle, and Megan Thee Stallion. The program has opened up unique opportunities for up-and-coming artists, such as the chance to perform in Meta Horizon World and create unique tracks for designer Kim Shui’s runway fashion show during New York Fashion Week.

“Our TIDAL RISING program has always been a vessel to help emerging artists connect with their fans and open up new opportunities,” said Jason Kpana, Senior Vice President of Artist & Label Relations. “We’ve increased our investment by 10x to do more than one-off campaigns with a focus on how we help propel artists within the TIDAL universe and beyond. We’re excited to see the impact of providing scalable support for rising artists, starting in the U.S. before expanding TIDAL RISING internationally later this year.”

As an emerging artist, you have the opportunity to apply for the prestigious TIDAL RISING program. Simply head over to tidal.com/forartists to submit your application.

Founder and Editor-in-Chief, Contrast Magazine. michael@contrastmag.us


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