Heineken 0.0 Is Serving L0VE.L0VE and Zero Judgment at the US Open
Heineken 0.0 is back at the US Open, and honestly? It’s serving vibes, not judgment. The “0.0 Reasons, 0.0 Judgment” campaign, fronted by Benito Skinner, is all about proving you can sip a cold one without anyone raising an eyebrow.
Benito and the “0.0 Refs” have been popping up all over NYC in these absurdly high tennis line judge chairs, handing out Heineken 0.0, US Open tickets, and compliments to anyone walking by. It’s chaotic, fun, and very much the opposite of pressure-filled drinking culture.
The limited-edition L0VE.L0VE cans are back too, named for a 0-0 tennis score. They sold out last year, and now they’re hitting stores nationwide. Perfect for your friends who don’t drink, for your designated driver, or honestly, for anyone who just wants a cold beer without the hangover, or the side-eye.
This isn’t about preaching moderation, it’s about making it cool to enjoy yourself on your own terms. Between the refs, the cans, and Benito’s charm, Heineken 0.0 is quietly turning NYC into a judgment-free zone, at least for a little while.
Grab a L0VE.L0VE can, find a “0.0 Ref,” and just enjoy the moment. That’s the whole point.
Michael D. Monroe
Founder and Editor-in-Chief, Contrast Magazine. michael@contrastmag.us
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