La Industria Inc. is Medellín & Miami’s Powerhouse Redefining Latin Music
La Industria Inc is a Medellin born music company that has grown into a major force in the Latin industry by shaping artists from the ground up and building careers that carry far beyond Colombia. The company was officially registered in 2016 according to EMIS and has evolved into a full creative and management ecosystem that handles development production marketing and global strategy. Founded by Juan Diego Medina Velez, the company built its reputation on spotting talent early and crafting long term careers rooted in strong visuals storytelling and international reach.
What began as a local operation expanded quickly thanks to Medina’s vision and a partnership with Three Six Zero that connected La Industria to global markets. Today it operates as both a label and an artist development hub signing and nurturing acts like Kapo Soley and Luis Alfonso who blend urbano pop and regional styles while earning certifications and traction across Latin America. Their roster shows a clear commitment to artists who reflect the current sound of the Latin market and its global direction.
The company also functions as a management and branding powerhouse shaping long term careers through media strategy touring collaborations and digital positioning. La Industria has been involved in key chapters for artists such as Nicky Jam whose album Fenix carries the company’s imprint. Their strong digital presence has become a major promotional engine that mirrors the modern reality where discovery and visibility happen on social platforms as much as in traditional media.
Financial data from EMIS shows that La Industria experienced over two hundred percent growth in net sales in 2024 which signals real momentum even as profitability fluctuates during expansion. Despite the challenges of a competitive market the company stands out as one of the most forward thinking and culturally relevant homes for emerging and established Latin talent.
La Industria’s influence matters because Medellin has become one of the cultural capitals of Latin music and the company is a key part of that foundation. With its mix of development creative direction global partnerships and digital strategy La Industria is actively shaping what the next decade of Latin music will sound like. Its rise makes it clear that the genre is not enjoying a temporary moment but building a long term industry where Medellin plays a central role and La Industria remains one of its defining creative engines.
Michael D. Monroe
Founder and Editor-in-Chief, Contrast Magazine. michael@contrastmag.us
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