D’USSÉ Shines at Rolling Loud California: Maiya The Don Talks Latto, KenTheMan Crafts Cocktails and More

Rolling Loud California 2024 kicked off with a splash, thanks in no small part to D’USSÉ Cognac’s dynamic presence as the festival’s leading sponsor. The brand rolled out the red carpet for some of Saturday’s most anticipated acts, offering bespoke tasting experiences and exclusive gift unboxings before they took the stage. Among the highlights was a cocktail-making session with KenTheMan, focusing on the summertime favorite, “If I D’USSÉ So Myself,” perfectly capturing LA’s sunny vibes as the festival season began.

The excitement didn’t stop there. Maiya The Don also dropped by to enjoy her favorite cognac, sharing insights into her recent collaboration with Flo Milli and her work with industry titan Latto. This day of festivities was but a part of a larger canvas, following a star-studded list of artists like Super Duper Kyle, Kaliii, Rob Bank$, 2Raree, and Rob49, who all visited D’USSÉ’s pop-up bar to kick things off.

Photo: JJ Tanaka, courtesy of D'usse Cognac
Photo: JJ Tanaka, courtesy of D'usse Cognac/Berk Communications
Photo: Nikolaus James Murray/Contrast Publishing
Photo: Nikolaus James Murray/Contrast Publishing
Photo: Nikolaus James Murray/Contrast Publishing

Adding to the allure, artists Eric Bellinger and Major Myjah made surprise appearances on Saturday night, marking a special Roc Nation takeover of D’USSÉ’s Loud Club space. Both were seen enjoying VSOP cognac as Post Malone delivered an electrifying headlining performance, lighting up the main stage and setting the tone for what was a memorable night.

D’USSÉ’s debut at Rolling Loud CA 2024 is just the beginning of a thrilling lineup of surprise activations and artist experiences set to sweep across the nation this festival season. This year’s events build on a long history of notable collaborations, including projects with Drink Champs, The NEW Rory and Mal Podcast, and exclusive vinyl drops for Hip Hop 50, to name a few.

With special vending machine pop-ups in collaboration with Privilege NYC and BBC Ice Cream, offering exclusive merchandise and festival ticket giveaways, D’USSÉ is making its mark, blending music, culture, and fine cognac in unforgettable ways.

Check out more photos by Darren Tolud below!


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